- Project:
- Marketing and Advertising
The Objective
The continual design and development of marketing and advertising materials for Choice Discount Stores ltd. Established are working exclusively with the Choice brand to provide the design and layouts for in store marketing and signage, along with national newspaper and magazine advertisements.
The Solution
Updating and developing the Choice brand and it’s visibility. Using and expanding the recent Choice re-brand, and ensuring a visual relationship is built within the new advertising to promote the modernised look. Ensuring a consistant theme, stylisation and colour scheme to print advertising to help build brand recognition with the public, and continuing this same theme through into the branding with the stores themselves.
The Result
The new marketing material has provided a cleaner, modern and more stylised look to bring the Choice Brand up to date. The cross platform branding them will help to accentuate the public’s view of the Choice brand, providing greater recognition and exposure of the Choice brand.
